Listings not indexed for key terms
Products never appear for searches customers actually use.
Marketplace
Amazon growth that survives the fee structure
Listings, advertising, catalogue health and inventory planning managed together, with profitability calculated after referral fees, FBA costs, returns and ad spend.
Engagement snapshot
- Best for
- Brands selling on Amazon India
- Scope
- Listings + Ads + catalogue
- Reporting
- TACoS & net margin
- Cadence
- Weekly bid & stock review
Overview
On Amazon, the listing is the landing page and the algorithm is the audience
Amazon rewards a specific combination: relevant indexed keywords, a high conversion rate, competitive pricing and reliable stock. Advertising accelerates whatever that combination already produces. Spending on ads to prop up a listing that converts poorly is the most common and most expensive mistake we see.
So the work starts with the listing itself — title structure, backend search terms, bullet hierarchy, image sequence, A+ modules and review velocity. Only once conversion rate is competitive do we scale advertising behind it.
Then the discipline is ongoing: search term harvesting into exact-match campaigns, negative keywords, placement bid adjustments, and stock forecasting so a winning campaign is never throttled by going out of stock.
What you get
- Profit after fees — reporting includes referral, FBA, storage and return costs.
- Organic rank growth — advertising used to build organic position, not replace it.
- Fewer stock-outs — forecasting tied to campaign pace and lead times.
- Better conversion rate — listing work lifts both paid and organic performance.
- Cleaner catalogue — variations, parentage and suppressions fixed and monitored.
Problems we solve
The situations that usually bring clients here
ACoS out of control
Advertising spend rises with sales but margin does not survive the fee stack.
Stock-outs killing rank
Every out-of-stock period resets hard-won organic position.
Review and rating pressure
A handful of negative reviews on a hero product caps conversion rate.
Our process
Research → Strategy → Implementation → Optimisation → Reporting → Growth
Six stages, run in order, with a clear owner and a defined output at each one.
Research
Category and competitor analysis, keyword indexing check, listing and account health audit.
Strategy
Product-level targets for TACoS, price positioning and campaign architecture by intent.
Implementation
Listing rewrites, backend terms, A+ content, image sequencing and campaign build.
Optimisation
Weekly search term harvesting, bid and placement adjustments, negatives and budget shifts.
Reporting
TACoS, organic versus paid share, net margin after fees, and stock coverage by SKU.
Growth
Launch new ASINs on the proven template and expand into related categories.
Services included
What the engagement covers
Listing optimisation
Titles, bullets, descriptions and backend search terms built around indexed, relevant terms.
A+ content & imagery
Module design, comparison charts and image sequences that answer objections before purchase.
Sponsored Ads management
Sponsored Products, Brands and Display managed by match type and intent tier.
Account & catalogue health
Suppressed listings, variation issues, buy box loss and policy warnings resolved.
Inventory planning
Forecasting and replenishment alerts so bestsellers do not go dark mid-campaign.
Review strategy
Compliant review generation through Amazon programmes and post-purchase inserts.
Tools & platforms
The stack we work in
We use the platforms your team already knows, configured properly, with access shared from day one.
Amazon Seller Central
Amazon Vendor Central
Amazon Ads console
Brand Analytics
Helium 10 / Jungle Scout
A+ Content Manager
Amazon Brand Registry
Inventory forecasting tools
Sample case study
Listing first, advertising second
- Objective
- Reduce total advertising cost of sales while growing units sold.
- Strategy
- Rewrote 40 listings for indexing and conversion, rebuilt A+ modules around the top three objections, restructured campaigns by match type and set stock-based bid rules.
-34%TACoS
+72%Units sold
+58%Organic share
4.4XAd ROAS
Illustrative sample based on typical project patterns, not a named client account.
FAQs
Amazon Marketing questions, answered
It depends on margin and objective. During a launch, high advertising cost of sales is acceptable because you are buying rank. For an established product, we work backwards from net margin after referral and fulfilment fees to set a ceiling.
Yes, if you own the brand. It unlocks A+ content, Sponsored Brands, Brand Analytics and — crucially — protection against listing hijackers.
Usually. Most suppressions come from image compliance, restricted claims in copy, missing attributes or category approval gaps, all of which are fixable with the right case documentation.
FBA generally wins the buy box more often and improves delivery promise, which lifts conversion. Self-ship can be better for bulky, slow-moving or high-value items where storage fees dominate.
By defending margin rather than chasing the lowest price — through bundles, pack-size differentiation and content that justifies the difference. A price war in a commodity category is a race nobody wins.
Yes. Most clients run Amazon with Flipkart and quick commerce, which we manage under one catalogue and reporting structure.
Related services
Often combined with
Performance Marketing
Paid acquisition run against CAC and ROAS targets rather than impression counts.
Explore serviceSEO Services
Technical, content and authority work that builds durable organic visibility.
Explore serviceConversion Rate Optimisation
Research and testing that lifts revenue from the traffic you already have.
Explore serviceReady to grow your business?
Tell us your goal and we will map the fastest realistic route to it — channels, budget split, timelines and the numbers we will hold ourselves to.