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Industries

Sector knowledge that saves you a quarter of testing

We already know roughly what a workable cost per lead looks like in your category, which channels rarely justify their budget, and where the seasonality bites.

At a glance

Sectors
20+ served
Deepest experience
E-commerce, B2B, healthcare
Coverage
India and export markets
Approach
Category-specific benchmarks

E-commerce

D2C brands and online retailers

Blended ROAS discipline, product page conversion and lifecycle marketing so the second order arrives.

  • Feed and catalogue management
  • Marketplace + own store strategy
  • Retention flows
  • Contribution margin reporting

FMCG

Packaged goods and consumer brands

Quick-commerce assortment, city-level availability and brand building that supports retail velocity.

  • Blinkit, Zepto, Instamart
  • Pack-size strategy
  • Availability monitoring
  • Brand campaigns

Manufacturing

B2B, industrial and export businesses

Technical content that ranks for specification-led searches, and lead qualification before sales gets involved.

  • Product and application pages
  • Export market targeting
  • LinkedIn and search
  • Lead scoring

Healthcare

Clinics, hospitals and diagnostics

Location-level visibility, compliant advertising and appointment tracking per branch.

  • Local SEO per branch
  • Call tracking
  • Compliant ad copy
  • Booking funnel CRO

Education

Institutes, schools and edtech

Admission-cycle campaigns with programme-specific pages and enquiry quality scoring.

  • Programme landing pages
  • Counsellor handover
  • Seasonal budget planning
  • WhatsApp follow-up

Real Estate

Developers, projects and brokerages

Project-level campaigns with site-visit tracking and lead routing to the right sales team.

  • Project microsites
  • Site-visit attribution
  • Geo-targeted media
  • CRM integration

Hospitality

Hotels, restaurants and venues

Direct booking growth that reduces dependence on aggregator commissions.

  • Direct booking funnels
  • Local visibility
  • Review programmes
  • Seasonal campaigns

Travel

Operators, agencies and OTAs

Demand capture for high-consideration purchases with long research windows.

  • Destination content
  • Retargeting sequences
  • Seasonality modelling
  • Enquiry nurture

B2B

Enterprise, SaaS and services

Pipeline over volume, with closed-loop reporting from campaign to opportunity value.

  • Account-based targeting
  • Offer design
  • Sales enablement content
  • Pipeline attribution

Startups

Seed to Series B

Finding a repeatable acquisition channel before scaling spend behind it.

  • Channel testing
  • Unit economics modelling
  • Fast landing page iteration
  • Investor-ready reporting

Retail

Multi-store chains

Store-level local visibility with footfall and call measurement per location.

  • Store locator pages
  • Google Business Profiles
  • Catchment targeting
  • Per-store reporting

Professional Services

Legal, finance and consulting

Authority-led content and referral-quality lead generation for high-consideration purchases.

  • Expertise content
  • Reputation management
  • Enquiry qualification
  • Partner co-marketing

FAQs

Industry questions

No — these are the sectors where we have the deepest pattern library. We take on new categories when the economics are clear and we can be useful quickly.
Mostly for speed. Knowing typical cost per lead, seasonality and which channels rarely work in a category saves roughly a quarter of testing that would otherwise be spent learning it.
Not in the same category and geography without disclosing it first. Where a conflict arises, we tell you before signing anything.

Want the benchmarks for your category?

Tell us your sector and we will share what good looks like — typical cost per lead, realistic conversion rates and the channels worth starting with.

Chat with us