Catalogue drift
Titles, images and pack sizes differ across platforms, confusing customers and search alike.
Multi-platform retail
Every marketplace, managed as one business
Catalogue, content, pricing, advertising and stock health across Amazon, Flipkart and quick commerce — with a single view of what each platform actually contributes to margin.
Engagement snapshot
- Platforms
- Amazon, Flipkart, JioMart, Blinkit, Instamart, Zepto
- Scope
- Catalogue to advertising
- Reporting
- Platform P&L view
- Cadence
- Weekly operations review
Overview
Six platforms, six sets of rules, one inventory position
Marketplaces do not forgive copy-paste operations. Amazon rewards keyword indexing and review depth. Flipkart responds to price and listing quality score. Quick commerce platforms are decided by assortment, pack size and city-level availability long before advertising enters the picture.
Running all of them means managing a catalogue that stays consistent, pricing that respects your own store, advertising budgets that are allocated by platform contribution, and stock that is positioned where it will sell fastest.
We run this as an operations function with a marketing brain: weekly reviews of availability and buy box, monthly reviews of platform-level profitability, and a clear recommendation when a platform is not worth the working capital it consumes.
What you get
- A single operating view — all platforms in one weekly review instead of six inboxes.
- Protected pricing — rules that stop marketplaces devaluing your own store.
- Higher availability — fewer lost sales from city-level stock-outs.
- Honest platform comparison — profitability after every fee, not gross GMV.
- Faster launches — a repeatable onboarding template for each new platform.
Problems we solve
The situations that usually bring clients here
Price conflicts
Marketplace discounting undercuts your own store and erodes brand pricing.
Availability gaps
Products show as unavailable in the exact cities where demand is strongest.
Unclear platform profitability
Commission, logistics and return costs are never netted, so weak platforms look healthy.
Our process
Research → Strategy → Implementation → Optimisation → Reporting → Growth
Six stages, run in order, with a clear owner and a defined output at each one.
Research
Platform-by-platform audit of listings, pricing, availability, ad accounts and fee structures.
Strategy
Assortment and pack strategy per platform, pricing rules and advertising budget allocation.
Implementation
Catalogue upload, content optimisation, campaign setup and city-level availability planning.
Optimisation
Weekly buy box, stock, bid and pricing reviews with rapid fixes for suppressed listings.
Reporting
Net contribution per platform after commissions, logistics, returns and advertising.
Growth
Add platforms only when the current set is stable and the working capital case holds.
Services included
What the engagement covers
Catalogue management
Consistent, complete listings with platform-specific optimisation for every SKU.
Pricing & promotion strategy
Rules that protect margin and prevent platforms from undercutting each other.
Marketplace advertising
Sponsored campaigns across Amazon, Flipkart and quick commerce with placement-level control.
Availability & fulfilment
Stock positioning, dark-store coverage and replenishment triggers by city.
Account health
Policy compliance, claim handling, return-rate monitoring and dispute resolution.
Consolidated reporting
One dashboard covering every platform, netted down to contribution margin.
Tools & platforms
The stack we work in
We use the platforms your team already knows, configured properly, with access shared from day one.
Amazon Seller Central
Flipkart Seller Hub
JioMart Seller Panel
Blinkit / Zepto / Instamart portals
Unicommerce-style OMS
Excel / Google Sheets models
Looker Studio
Inventory forecasting tools
Sample case study
Quick commerce done in the right order
- Objective
- Launch on three quick-commerce platforms without cannibalising existing marketplace margin.
- Strategy
- Built platform-specific pack sizes, prioritised eight high-velocity cities, fixed availability reporting and set separate advertising budgets tied to city-level contribution.
+143%Marketplace revenue
+31%Availability
2.9XAd ROAS
+22%Net margin
Illustrative sample based on typical project patterns, not a named client account.
FAQs
Marketplace Management questions, answered
Start where your category already has demand and your margin survives the commission. For most brands that is Amazon and Flipkart first, with quick commerce added once pack sizes and city coverage are worked out.
Assortment and availability decide almost everything. These platforms carry limited SKUs per dark store, so pack size, velocity and city-level stock matter far more than keyword optimisation.
Yes — bulk uploads, attribute mapping, image compliance and variation setup are part of the engagement, not an extra.
With explicit pricing rules, differentiated pack sizes or bundles per channel, and monitoring for unauthorised sellers. Complete price parity is rarely achievable, but controlled differentiation is.
A weekly operations summary covering availability, buy box and campaign pacing, plus a monthly platform P&L netted for commissions, logistics, returns and ad spend.
Yes. We audit account health first, because inherited policy warnings, return-rate issues or suppressed listings usually explain more of the performance gap than advertising does.
Related services
Often combined with
Performance Marketing
Paid acquisition run against CAC and ROAS targets rather than impression counts.
Explore serviceSEO Services
Technical, content and authority work that builds durable organic visibility.
Explore serviceConversion Rate Optimisation
Research and testing that lifts revenue from the traffic you already have.
Explore serviceReady to grow your business?
Tell us your goal and we will map the fastest realistic route to it — channels, budget split, timelines and the numbers we will hold ourselves to.