SEO
Technical SEO checklist for fast-growing e-commerce catalogues
Faceted navigation, duplicate variants and thin category pages quietly cap organic growth. Here is the audit order that fixes the expensive problems first.
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Insights
Notes from the accounts we run
No trend round-ups. These are write-ups of things that changed performance in real accounts, with enough detail to act on.
At a glance
- Topics
- SEO, paid media, e-commerce
- Written by
- Practitioners, not copywriters
- Cadence
- Monthly
- Format
- Long-form, actionable
Performance
How to structure a Google Ads account when Performance Max is doing the heavy lifting
Performance Max rewards clean inputs. A practical account structure that keeps brand, high-intent search and discovery from bidding against each other.
E-commerce
Quick commerce in India: what brands get wrong on Blinkit, Zepto and Instamart
Assortment, pack size and availability decide performance long before advertising does. A working framework for launching on rapid-delivery platforms.
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