Numbers getting blocked
Broadcast blasts to non-opted-in contacts destroy quality rating and message limits.
Conversational
WhatsApp marketing that customers opt into and stay in
Business API setup, template approvals, automated journeys and catalogue commerce — built to convert without becoming the reason people block your number.
Engagement snapshot
- Setup
- Business API + verification
- Best for
- Retail, services, e-commerce
- Typical open rate
- Far above email
- Guardrail
- Opt-in and frequency rules
Overview
The highest-attention channel deserves the most restraint
WhatsApp messages get read within minutes, which is exactly why the channel punishes carelessness so quickly. Blocks and reports are immediate, permanent and visible to Meta as a quality rating that determines how many messages you are allowed to send at all.
We build WhatsApp programmes around explicit opt-in, clear value in every message, and strict frequency limits. Order updates, appointment reminders, abandoned cart nudges and reactivation sequences do most of the work — messages people are pleased to receive.
On top of that sits conversational commerce: catalogues, quick replies, chatbot handling for routine questions and clean handover to a human when a real conversation starts.
What you get
- Messages that get read — attention rates no email programme can match.
- Protected sender quality — opt-in discipline keeps message limits high.
- Fewer support tickets — routine questions handled automatically, around the clock.
- Faster conversions — payment and booking links inside the conversation.
- A record of every chat — conversations logged against the customer in your CRM.
Problems we solve
The situations that usually bring clients here
Template rejections
Message templates fail approval repeatedly, stalling campaigns for weeks.
Unmanaged inbox
Customer replies arrive on a personal phone and get lost between staff.
No connection to systems
WhatsApp sits apart from the CRM, so conversations have no context and no record.
Our process
Research → Strategy → Implementation → Optimisation → Reporting → Growth
Six stages, run in order, with a clear owner and a defined output at each one.
Research
Use-case mapping, current messaging audit, opt-in source review and compliance check.
Strategy
Journey design by lifecycle stage, template plan, frequency caps and escalation rules.
Implementation
Business API setup, verification, template submission, chatbot flows and CRM integration.
Optimisation
Message and timing tests, drop-off analysis and quality rating monitoring.
Reporting
Delivery, read and reply rates, conversions and quality rating trend.
Growth
Expand into catalogue commerce and support automation once quality rating is stable.
Services included
What the engagement covers
Business API setup
Provider selection, number verification, business profile and green tick application support.
Template management
Writing and submitting templates that pass approval and read like a human wrote them.
Automated journeys
Order updates, reminders, abandoned cart recovery, feedback requests and win-back sequences.
Chatbot & routing
Menu flows for routine questions with clean handover to your team for anything real.
Catalogue commerce
Product catalogues, quick replies and payment links inside the conversation.
Compliance & opt-in
Consent capture, preference management and frequency governance built into the flows.
Tools & platforms
The stack we work in
We use the platforms your team already knows, configured properly, with access shared from day one.
WhatsApp Business API
Meta Business Manager
Interakt / WATI / Gupshup
Twilio
Shopify & WooCommerce integrations
Zoho / HubSpot CRM
Dialogflow-style bot builders
Sample case study
Order updates first, offers second
- Objective
- Reduce support call volume and recover more abandoned carts.
- Strategy
- Launched with transactional updates only to build opt-in and quality rating, then added a two-message cart recovery sequence and a reorder reminder capped at two messages a month.
+38%Cart recovery
-42%Support calls
98%Read rate
HighQuality rating
Illustrative sample based on typical project patterns, not a named client account.
FAQs
WhatsApp Marketing questions, answered
The free Business app suits a single-location business with modest volume. The API is required for automation, multiple agents, CRM integration and any meaningful campaign volume.
Yes, with consent. Meta's policies require opt-in for marketing messages, and message templates must be approved before sending. We build consent capture into the flows rather than treating it as paperwork.
Meta charges per conversation, with rates varying by category — marketing conversations cost more than utility ones. We model expected cost per journey before launch so there are no surprises.
Meta scores your number based on user feedback like blocks and reports. A poor rating reduces your daily message limit and can suspend sending entirely, which is why frequency discipline matters more than volume.
Yes. Standard integrations exist for Shopify, WooCommerce and major CRMs, so order events trigger messages and conversations get logged against the customer record.
Fewer than you would like. Two to four a month to an engaged, opted-in segment is a safe working range; beyond that, block rates typically rise faster than incremental revenue.
Related services
Often combined with
Performance Marketing
Paid acquisition run against CAC and ROAS targets rather than impression counts.
Explore serviceSEO Services
Technical, content and authority work that builds durable organic visibility.
Explore serviceConversion Rate Optimisation
Research and testing that lifts revenue from the traffic you already have.
Explore serviceReady to grow your business?
Tell us your goal and we will map the fastest realistic route to it — channels, budget split, timelines and the numbers we will hold ourselves to.