High aggregator commissions
Most bookings come through OTAs or delivery apps that take a large cut.
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Hospitality
More direct bookings, less commission to aggregators
For hotels, resorts, restaurants, cafes and banquet venues — local visibility, direct booking funnels and review programmes that bring guests to you instead of through an OTA.
Industry snapshot
- Best for
- Hotels, resorts, restaurants & venues
- Channels
- Google, Maps, Instagram, metasearch
- Focus
- Direct bookings + local discovery
- Measured on
- Direct revenue, occupancy, covers
Overview
Every booking through an aggregator costs you a share of the bill
Guests often find a hotel or restaurant on an aggregator, then search for it on Google before booking. If your own website, Google profile and booking path are weak, the booking goes back to the aggregator and you pay the commission.
We strengthen your direct channel: a fast website with a simple booking engine or reservation flow, Google Business Profile and Google Hotel listings, search campaigns on your own brand and location, and Instagram content that shows the experience.
Review management and seasonal campaigns keep occupancy and covers steady through the year, not only in peak weeks.
What you get
- More direct bookings — a booking path guests prefer over the aggregator.
- Local visibility — strong Google Maps and search presence for your area.
- Better reviews — a simple system to collect and respond to reviews.
- Seasonal campaigns — packages and offers planned around festivals and holidays.
- Revenue tracking — direct bookings and revenue tracked by channel.
Problems we solve
The situations that usually bring hospitality clients here
Low local visibility
Nearby competitors appear first on Maps and search.
Review problems
Few, old or negative reviews put guests off.
Seasonal dips
Rooms or tables sit empty outside peak season.
Services for hospitality
What the engagement covers
Local SEO
Google Business Profile, Maps ranking and location content for every property.
Explore serviceGoogle Ads
Brand, location and package campaigns that capture guests ready to book.
Explore serviceInstagram & social
Reels and content that show rooms, food and experiences.
Explore serviceWebsite & booking
Fast websites with booking engine or table reservation built in.
Explore serviceWhatsApp marketing
Enquiry handling, confirmations and repeat-guest offers.
Explore serviceEmail & loyalty
Offers and reminders that bring past guests back directly.
Explore serviceOur process
How a hospitality engagement runs
Six stages, run in order, with a clear owner and a defined output at each one.
Research
Booking mix, aggregator dependence, competitor rates and review health.
Strategy
Direct booking plan, seasonal calendar, offers and budget split.
Implementation
Website and booking fixes, profiles, campaigns and tracking setup.
Optimisation
Weekly tuning by date, season and package performance.
Reporting
Direct bookings, revenue, occupancy or covers and cost per booking.
Growth
New packages, events, corporate and wedding segments.
Channels & platforms
Where guests discover and book
We work across search, maps, social and booking tools, so the direct path is as easy as the aggregator.
Google Business Profile
Google Hotel Ads
Google Search Ads
Instagram
Meta Ads
TripAdvisor
Booking engine
Table reservation tools
WhatsApp Business API
Email marketing
GA4
Looker Studio
What we report on
Numbers that matter to hospitality
- Direct booking share — the share of bookings that avoid aggregator commission.
- Cost per direct booking — what it costs to win a guest directly.
- Occupancy or covers — by season, day of week and package.
- Review rating — average rating and review count across platforms.
FAQs
Hospitality marketing questions, answered
Usually yes, gradually. We improve your direct booking path, brand search ads and repeat-guest marketing, so more guests book with you directly over time.
Yes. For restaurants we focus on local search, Maps, Instagram, table reservations and direct ordering where available.
We set up a process to respond quickly and professionally, and to ask satisfied guests for reviews, so ratings improve naturally.
Yes. We run separate campaigns and landing pages for banquets, weddings, corporate events and seasonal packages.
Yes. Each property gets its own profile, campaigns and reporting, with a combined view for management.
Want more guests booking with you directly?
Share your property, booking mix and season — we will show how much commission you can win back.
