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Retail

More customers walking into every store

For single stores and multi-store chains — local search visibility, catchment-level campaigns and per-store reporting that connects digital spend to footfall and sales.

Industry snapshot

Best for
Retail stores & multi-store chains
Categories
Fashion, electronics, furniture, jewellery
Focus
Local visibility + footfall
Measured on
Store visits, calls, directions

Overview

Most store visits start with a search on a phone

Before visiting a store, people search for it, check the map, timings, reviews and offers. Stores with incomplete or outdated listings lose these customers to the competitor nearby.

We make every store easy to find and choose: optimised Google Business Profiles, store locator and location pages on your website, and local campaigns aimed at the catchment around each store. Offers and new arrivals are promoted to people who can actually visit.

Reporting is per store — calls, direction requests, visits and, where possible, sales — so you can see which locations need more support.

What you get

  • Store-level visibility — optimised Google profiles for every location.
  • Store locator pages — location pages that rank for near-me searches.
  • Catchment campaigns — ads targeted to the area around each store.
  • Offer promotion — sales, launches and festive offers pushed locally.
  • Per-store reporting — calls, directions and visits by location.
Talk to a specialist

Problems we solve

The situations that usually bring retail clients here

Missing from local search

Stores do not appear for near-me searches.

Inconsistent listings

Wrong timings, phone numbers or addresses across platforms.

Low footfall

Ads run, but store visits do not change.

No per-store view

Marketing results cannot be compared across locations.

Services for retail

What the engagement covers

Local SEO

Google Business Profiles, citations and store locator pages for every location.

Explore service

Google Ads

Local and Performance Max campaigns with store visit goals.

Explore service

Meta ads

Catchment-targeted campaigns for offers, launches and festive sales.

Explore service

Social media

Store, product and offer content for Instagram and Facebook.

Explore service

WhatsApp marketing

Offers, new arrivals and loyalty messages to your customer list.

Explore service

Store reporting

Calls, directions and visits compared across all stores.

Explore service

Our process

How a retail engagement runs

Six stages, run in order, with a clear owner and a defined output at each one.

Research

Store listings audit, local competition and catchment analysis.

Strategy

Priority stores, offer calendar, budget per location and goals.

Implementation

Profile fixes, locator pages, local campaigns and call tracking.

Optimisation

Weekly tuning by store, radius and offer performance.

Reporting

Calls, direction requests, visits and sales per store.

Growth

New store launches and loyalty programmes for repeat visits.

Channels & platforms

Where local shoppers find stores

We focus on the platforms that send people through your door, with tracking for every store.

Google Business Profile Google Maps Google Local Ads Performance Max Meta Ads Instagram Justdial WhatsApp Business API SMS Call tracking GA4 Looker Studio

What we report on

Numbers that matter to retail

  • Calls and directions — per store from Maps and ads.
  • Store visits — measured where platforms support it.
  • Cost per store visit — the number we manage budget against.
  • Local rankings — visibility for near-me searches by location.

FAQs

Retail marketing questions, answered

Yes. Most shoppers search before visiting, so better local visibility and targeted offers bring more people to your stores. We track calls, directions and visits to measure it.
Yes. Each store gets its own profile, page and tracking, with central reporting so you can compare performance.
Through Google store visit data where available, direction requests, calls and, when possible, matching offers or codes to in-store sales.
Many retailers benefit from both. We can support e-commerce too, but for store-led businesses we start with local visibility.
Yes. We plan campaigns around festivals, end-of-season sales and launches, targeted to the area around each store.

Want more customers visiting your stores?

Share your store locations and categories — we will audit your local visibility and show where footfall is being lost.

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