No proven channel
Many channels tried, none clearly repeatable.
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Startups
Find a channel that works before you scale the spend
For seed to Series B startups — structured channel tests, fast landing page iteration and clear unit economics, so you know what to scale and what to stop.
Industry snapshot
- Best for
- Seed to Series B startups
- Models
- D2C, SaaS, apps & marketplaces
- Focus
- Repeatable acquisition
- Measured on
- CAC, payback, retention
Overview
Scaling the wrong channel is the fastest way to burn a round
Early-stage startups often spread a small budget across many channels, or pour money into one before proving it works. Either way, the runway shrinks and there is no clear answer about what drives growth.
We run structured tests: a few channels and messages at a time, with clear success criteria and budgets. Landing pages are built to iterate quickly, and tracking is set up so CAC, payback and retention are visible from the start.
Once a channel proves itself, we scale it carefully and keep reporting in a format founders can share with investors.
What you get
- Channel testing plan — structured experiments with clear pass or fail criteria.
- Unit economics — CAC, LTV and payback tracked from day one.
- Fast iteration — landing pages and creatives updated weekly.
- Clean tracking — analytics and attribution you can trust.
- Investor-ready reporting — growth metrics in a format your board understands.
Problems we solve
The situations that usually bring startups here
High CAC
Customer acquisition cost is too high for the business model.
Slow iteration
Landing pages and creatives take weeks to change.
Unclear metrics
Investors ask for growth numbers that nobody can produce confidently.
Services for startup
What the engagement covers
Performance marketing
Paid acquisition tested and scaled against CAC and payback targets.
Explore serviceLanding page design
Fast, testable pages for each offer, audience and channel.
Explore serviceConversion optimisation
Funnel testing to get more customers from the same traffic.
Explore serviceAnalytics & reporting
Tracking, attribution and dashboards for founders and investors.
Explore serviceBranding & design
Positioning, messaging and visual identity that stand out early.
Explore serviceWeb & app development
MVP websites and web apps built to launch and learn fast.
Explore serviceOur process
How a startup engagement runs
Six stages, run in order, with a clear owner and a defined output at each one.
Research
Market, competitors, audience and existing funnel data.
Strategy
Hypotheses, channel test plan, budgets and success criteria.
Implementation
Tracking, landing pages, creatives and first campaigns.
Optimisation
Weekly test cycles — keep winners, stop losers fast.
Reporting
CAC, payback, conversion and retention in one dashboard.
Growth
Scale proven channels and add new ones one at a time.
Channels & platforms
The growth stack we set up
We use lean, proven tools that give clear data without heavy setup, and share full access from day one.
Google Ads
Meta Ads
LinkedIn Ads
Webflow / WordPress
Shopify
GA4
Mixpanel / Amplitude
Hotjar / Clarity
HubSpot
Email automation
Looker Studio
Notion
What we report on
Numbers that matter to startup
- Customer acquisition cost — blended and by channel.
- CAC payback — how quickly a customer pays back their acquisition cost.
- Conversion rate — at each step of the funnel.
- Retention — how many customers stay or buy again.
FAQs
Startups marketing questions, answered
Enough to run a few meaningful tests at once — usually a modest monthly amount per channel. We size it from your target CAC and the number of conversions needed to judge each test.
The one closest to where your customers already look for a solution. For many it is search; for visual consumer products it is often Instagram; for B2B it is usually LinkedIn and search.
Yes. We can lead growth or support your team on specific channels, testing and analytics.
Tracking, a first landing page and initial campaigns are usually live within two to three weeks.
We provide growth metrics and dashboards in a format suitable for investor updates. Fundraising strategy itself stays with your team and advisors.
Looking for your first repeatable growth channel?
Share your product, stage and current numbers — we will propose the first set of tests worth running.
