Rising ad costs
CAC keeps going up while order value stays flat.
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E-commerce businesses
Profitable growth for online stores and D2C brands
Acquisition, conversion and repeat purchase managed together — for Shopify, WooCommerce and marketplace sellers who want sales growth that also grows profit.
Industry snapshot
- Best for
- D2C brands & online stores
- Platforms
- Shopify, WooCommerce, marketplaces
- Focus
- ROAS, conversion and repeat rate
- Measured on
- Contribution margin, CAC payback
Overview
More traffic is rarely what an online store needs first
Most e-commerce businesses we speak to are spending on ads and getting visitors, but too few of them buy, and too few come back. Adding budget on top of that only makes the losses bigger.
We look at the whole path: the ads and feeds that bring people in, the product pages and checkout that convert them, and the email and WhatsApp flows that bring them back. Targets are set from your real product margins, so a campaign that looks good on ROAS but loses money gets caught early.
If you also sell on Amazon, Flipkart or quick commerce, we plan your own store and marketplaces together, each with a clear role.
What you get
- Margin-aware ad targets — ROAS goals based on product-level margins.
- Higher conversion — product page, checkout and offer improvements.
- Repeat purchase — welcome, cart, replenishment and win-back flows.
- Clean product feeds — better Shopping and catalogue ad performance.
- Profit reporting — sales, ad spend and margin in one dashboard.
Problems we solve
The situations that usually bring online stores here
Cart abandonment
Visitors add to cart and leave at shipping, COD or payment.
One-time buyers
Customers rarely return, so acquisition cost is never recovered.
Marketplace dependence
Most sales come through marketplaces, with thin margins and no customer data.
Services for e-commerce
What the engagement covers
Performance marketing
Google Shopping, PMax and Meta campaigns run to margin-aware ROAS targets.
Explore serviceE-commerce marketing
Full-funnel growth across acquisition, conversion and retention.
Explore serviceMarketplace management
Amazon, Flipkart and quick-commerce listings, ads and account health.
Explore serviceConversion optimisation
Product page, checkout and offer testing on your highest-traffic pages.
Explore serviceEmail & WhatsApp flows
Automated flows that make the second order happen.
Explore serviceStore development
Shopify and WooCommerce builds and fixes for speed and conversion.
Explore serviceOur process
How a e-commerce engagement runs
Six stages, run in order, with a clear owner and a defined output at each one.
Research
Store analytics, funnel drop-offs, margin review and competitor audit.
Strategy
Channel budgets, ROAS targets by product line and retention plan.
Implementation
Feeds, campaigns, product page updates, tracking and flows.
Optimisation
Weekly media tuning and a running test queue on key pages.
Reporting
Revenue, contribution margin, ROAS, CAC and repeat rate.
Growth
New channels, marketplaces and markets once unit economics hold.
Channels & platforms
The stack online stores run on
We work in the platforms your team already uses, set up properly, with full access shared from day one.
Shopify
WooCommerce
Google Merchant Center
Google Ads
Meta Ads
Amazon Ads
Flipkart Ads
Klaviyo
WhatsApp Business API
Shiprocket
GA4
Looker Studio
What we report on
Numbers that matter to e-commerce
- Contribution margin — profit after product cost, ads, shipping and returns.
- Blended ROAS and CAC — across all channels, not just one platform.
- Conversion rate — by device, traffic source and product page.
- Repeat rate — share of customers who place a second order.
FAQs
E-commerce Businesses marketing questions, answered
It depends on your product margins. We first calculate your break-even ROAS per product line, then set targets above it, instead of using a generic number.
Usually both, with different jobs. Marketplaces give reach and volume; your own store gives higher margin and customer data for repeat sales.
Yes. We improve your current store first and only recommend a rebuild if the theme or setup is blocking performance.
By fixing the common causes — surprise shipping costs, slow pages, limited payment or COD options, weak trust signals — and adding abandonment reminders on email and WhatsApp.
We create ad creatives and guide product photography and listing images, since better visuals are often the cheapest way to lift conversion.
Want your store to grow profitably?
Share your store link, monthly ad spend and margins — we will show where you are losing money and the fastest fixes.