Invisible on quick commerce
Listed, but not showing on the first screen for the searches that matter.
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FMCG brands
FMCG growth built on availability, visibility and repeat
For packaged food, beverage, personal care and home care brands — quick commerce, marketplaces and brand campaigns run as one plan, tied to sell-through rather than impressions.
Industry snapshot
- Best for
- Packaged goods & consumer brands
- Channels
- Quick commerce, marketplaces, social
- Focus
- Trial, repeat and city-level velocity
- Measured on
- Sell-through, share of search, repeat
Overview
In FMCG, the shelf is now a search result
A growing share of FMCG purchases in Indian cities happens on Blinkit, Zepto, Instamart, Amazon and Flipkart — where the buyer sees a few products for a search term and picks one in seconds. If you are out of stock, off the first screen or priced in the wrong pack size, the sale goes to a competitor.
We manage the levers that decide that moment: listings and content, sponsored placements, pack-size and price-point strategy, and dark-store availability by city. Alongside, we run brand campaigns on Meta, YouTube and with creators that build the recall that makes people search for you by name.
Everything is reported by SKU and city, so marketing spend can follow the places where distribution is actually strong.
What you get
- Quick-commerce growth — listings, ads and availability on Blinkit, Zepto and Instamart.
- Marketplace performance — Amazon and Flipkart ads and content managed to ROAS and rank.
- Brand demand — social, video and creator campaigns that grow branded search.
- SKU and city view — spend, sales and stock tracked where they happen.
- Launch playbooks — new SKU and new city launches planned for trial and repeat.
Problems we solve
The situations that usually bring FMCG brands here
Stock-outs
Ads keep spending in dark stores where the product is unavailable.
Price-point mismatch
Pack sizes and prices do not match how people buy online.
Low brand recall
Shoppers choose the familiar name, so every sale has to be bought with discounts.
Services for FMCG
What the engagement covers
Quick-commerce management
Catalogue, content, sponsored listings and availability monitoring by city.
Explore serviceAmazon & Flipkart ads
Sponsored products, brands and display managed to ROAS and organic rank.
Explore serviceSocial & creator campaigns
Reels, influencer seeding and content that drive trial and brand search.
Explore serviceMeta & YouTube brand ads
Reach and video campaigns planned around launches and seasons.
Explore servicePackaging & brand design
Listing images, A+ content and creative built for small mobile screens.
Explore serviceSell-through reporting
Sales, spend and stock by SKU, platform and city in one dashboard.
Explore serviceOur process
How a FMCG engagement runs
Six stages, run in order, with a clear owner and a defined output at each one.
Research
Category search terms, competitor shelf share, pricing and pack-size audit.
Strategy
Hero SKUs, city priorities, platform budgets and brand campaign calendar.
Implementation
Listing and image fixes, campaign builds, creator briefs and tracking.
Optimisation
Daily bid and placement tuning; pause spend where stock is out.
Reporting
Sell-through, ROAS, share of search and repeat rate by SKU and city.
Growth
New cities, new SKUs and new platforms once core economics hold.
Channels & platforms
Where FMCG brands win online
We work across the platforms where Indian consumers buy everyday products, and the media that builds the brand behind them.
Blinkit
Zepto
Swiggy Instamart
BigBasket
Amazon Ads
Flipkart Ads
JioMart
Meta Ads
YouTube
Influencer platforms
Google Ads
Looker Studio
What we report on
Numbers that matter to FMCG
- Sell-through — units sold by SKU, platform and city.
- Share of search — how often you appear on the first screen for category terms.
- ROAS and TACoS — ad efficiency against total sales, not only ad-attributed sales.
- Repeat rate — whether trial is turning into regular purchase.
FAQs
FMCG marketing questions, answered
Yes. We handle listings, content, sponsored ads and availability tracking across the major quick-commerce platforms, working with your distributor or platform account team where needed.
Usually a small set of hero SKUs on one or two platforms in the cities where distribution is strongest, supported by creator content to drive trial. Spreading thin across every platform and city early tends to waste budget.
Through branded search volume, share of search on platforms, and sales lift in the cities where campaigns ran — not only through reach and views.
We analyse competitor pricing and how shoppers buy in your category online, and recommend pack sizes and price points. Final pricing decisions stay with your team.
Our focus is digital, but we plan city-level campaigns around your distribution strength so marketing supports retail velocity rather than running separately.
Want more of your SKUs on the first screen?
Share your category, hero products and target cities — we will show where you are losing visibility and what to fix first.