Unqualified enquiries
Leads for the wrong course, location or eligibility waste counsellor time.
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Education
More admissions from every rupee of your enquiry budget
For schools, colleges, coaching institutes and edtech — admission-season campaigns, programme-specific pages and lead follow-up that turns enquiries into enrolled students.
Industry snapshot
- Best for
- Schools, colleges, coaching & edtech
- Season
- Admission cycles & batch launches
- Focus
- Qualified enquiries + counselling
- Measured on
- Cost per admission, enquiry-to-enrol
Overview
Admissions are won in the weeks before the deadline
Students and parents compare many institutes in a short window, usually on mobile, and they decide fast. Institutes that respond first, show clear fees and outcomes, and follow up consistently get the admission.
We plan budgets around your admission calendar, build a landing page for each programme or course, and qualify enquiries on course, location and timeline so counsellors spend time on the right students. WhatsApp and SMS follow-up keeps your institute in front of the family until they decide.
Reporting goes past leads to counselling sessions, applications and enrolments, so you know which campaigns actually fill seats.
What you get
- Programme landing pages — one page per course with fees, eligibility, placements and a clear form.
- Qualified enquiries — forms that capture course, class or stream, city and start date.
- Fast counsellor handover — leads delivered to counsellors or CRM in seconds.
- Seasonal budget plan — spend timed to admission and batch start dates.
- Enrolment tracking — see cost per admission, not just cost per lead.
Problems we solve
The situations that usually bring education clients here
Missed season
Campaigns start late and competitors take the peak admission weeks.
Weak follow-up
Enquiries are called once and then forgotten.
No link to enrolments
Nobody knows which channel produced actual admissions.
Services for education
What the engagement covers
Google Ads
Search campaigns for course, exam and location queries during admission season.
Explore serviceMeta & Instagram ads
Lead campaigns that reach students and parents by age, location and interest.
Explore serviceCourse landing pages
Fast, mobile-first pages for each programme with clear enquiry paths.
Explore serviceWhatsApp follow-up
Brochures, fee details and counselling booking sent automatically.
Explore serviceEducation SEO
Course, exam and location pages that bring steady organic enquiries all year.
Explore serviceSocial media
Student stories, results and campus content that builds trust with parents.
Explore serviceOur process
How an education engagement runs
Six stages, run in order, with a clear owner and a defined output at each one.
Research
Programme demand, competitor fees and offers, and past admission data.
Strategy
Admission calendar, course priorities, budget phasing and lead rules.
Implementation
Landing pages, campaigns, CRM or sheet integration and WhatsApp flows.
Optimisation
Daily tuning in peak season using counsellor feedback on lead quality.
Reporting
Leads, counselling sessions, applications and admissions by channel.
Growth
New courses, new cities and year-round enquiry from SEO and content.
Channels & platforms
Where students and parents decide
We use the channels students and parents actually research on, connected to the counselling process your team already runs.
Google Search
YouTube
Meta Lead Ads
Instagram Reels
WhatsApp Business API
SMS
Shiksha / CollegeDunia
Google Business Profile
LeadSquared / NoPaperForms
Google Sheets
GA4
Looker Studio
What we report on
Numbers that matter to education
- Cost per qualified enquiry — after removing wrong course or location leads.
- Enquiry-to-counselling rate — how many leads actually speak to your team.
- Cost per admission — the number that decides budget.
- Channel contribution — admissions by campaign, course and city.
FAQs
Education marketing questions, answered
Usually 6 to 10 weeks before your main admission window, with lighter brand and remarketing activity before that. We plan the exact timing from your past enquiry patterns.
Yes. Each course or programme gets its own landing page, budget and reporting, so you can push the seats that need filling.
By asking the right qualifying questions, targeting by location and age, and feeding counsellor feedback back into the campaigns so the platforms learn which leads convert.
Yes. For coaching we plan around exam and batch dates; for edtech we focus on trial sign-ups, demo bookings and paid conversions.
Yes. We integrate with common education CRMs and with simple Google Sheets or WhatsApp setups.
Planning your next admission season?
Share your courses, seats and admission dates — we will map the budget, channels and realistic cost per admission.
