Low-quality leads
Volume is high but few leads match your customer profile.
B2B companies
B2B marketing measured in pipeline, not form fills
For SaaS, enterprise and B2B service companies — targeting the right accounts and roles, offers worth responding to, and reporting from first click to closed deal.
Industry snapshot
- Best for
- SaaS, enterprise & B2B services
- Buyers
- Decision-makers and buying committees
- Focus
- Qualified meetings + pipeline
- Measured on
- Pipeline value, cost per opportunity
Overview
A hundred cheap leads are worth less than five real meetings
B2B campaigns are often judged on lead volume, so they fill the CRM with students, job seekers and small companies that will never buy. Sales stops trusting marketing, and marketing keeps buying more of the same leads.
We start with your ideal customer profile and the accounts you actually want, then target them by industry, company size and role on LinkedIn and Google. Offers are built for each stage — guides, benchmarks, demos or audits — and every lead is scored before it reaches sales.
CRM integration closes the loop, so reporting shows meetings, opportunities and revenue by campaign.
What you get
- Account-based targeting — campaigns focused on your target accounts and roles.
- Better offers — content and demo offers matched to each buying stage.
- Lead scoring — only sales-ready leads go to your team.
- Sales enablement content — case studies, decks and comparisons sales can use.
- Pipeline attribution — meetings, opportunities and revenue by channel.
Problems we solve
The situations that usually bring B2B clients here
Sales and marketing gap
Sales does not trust or follow up on marketing leads.
Long sales cycles
Deals stall because buyers lose interest between steps.
No revenue view
Nobody can connect campaign spend to closed deals.
Services for B2B
What the engagement covers
LinkedIn & lead generation
Account and role-based campaigns with lead forms and qualification.
Explore serviceGoogle Ads
High-intent search campaigns for solution and competitor queries.
Explore serviceB2B SEO
Solution, use-case and comparison pages that rank for buyer searches.
Explore serviceContent marketing
Guides, case studies and reports that earn attention from decision-makers.
Explore serviceEmail nurturing
Sequences that move leads from first touch to a sales conversation.
Explore serviceAnalytics & attribution
CRM-connected reporting from campaign to closed revenue.
Explore serviceOur process
How a B2B engagement runs
Six stages, run in order, with a clear owner and a defined output at each one.
Research
Ideal customer profile, target accounts, buying committee and competitor review.
Strategy
Channel mix, offers by stage, lead scoring rules and sales handover.
Implementation
Campaigns, landing pages, CRM integration and nurture sequences.
Optimisation
Weekly tuning using sales feedback on meeting and deal quality.
Reporting
Leads, meetings, opportunities and revenue by campaign.
Growth
New segments, new markets and account expansion programmes.
Channels & platforms
Where B2B buyers research
We use the professional and search channels where decision-makers look for solutions, connected to your CRM.
LinkedIn Ads
LinkedIn Sales Navigator
Google Search Ads
YouTube
G2 / Capterra
HubSpot
Salesforce
Zoho CRM
Email automation
Webinars
GA4
Looker Studio
What we report on
Numbers that matter to B2B
- Sales-qualified leads — leads that match your customer profile and accept a meeting.
- Cost per opportunity — what it costs to create a real deal.
- Pipeline value — opportunity value created by each channel.
- Closed revenue — won deals traced back to the source campaign.
FAQs
B2B marketing questions, answered
For most B2B companies with clear target roles and industries, yes. Clicks cost more than other platforms, but the targeting reaches decision-makers directly, which often lowers cost per real opportunity.
Leads can start within weeks, but meaningful pipeline usually takes one to two sales cycles to measure properly.
Yes. We integrate with HubSpot, Salesforce, Zoho and similar tools so leads, stages and revenue flow back into reporting.
It depends on the buying stage — guides and benchmarks for early research, case studies and comparisons for evaluation, and demos or audits for buyers ready to talk.
Yes. We create case studies, decks, one-pagers and comparison content that sales teams can use in conversations.
Want more real opportunities, not just leads?
Share your ideal customer and sales cycle — we will show which accounts and channels to start with.
