Junk leads
Wrong numbers, brokers and people outside budget fill the CRM every day.
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Real estate companies
Real estate marketing measured in site visits, not form fills
Project-level campaigns for developers, builders and brokerages — with lead qualification, fast sales follow-up and tracking from first click to booked site visit.
Industry snapshot
- Best for
- Developers, builders & brokers
- Projects
- Residential, commercial, plots
- Focus
- Qualified leads + site visits
- Measured on
- Cost per site visit, bookings
Overview
Cheap leads are the most expensive thing in real estate
Most property campaigns are judged on cost per lead, so they get optimised toward people who fill forms easily — and rarely pick up the phone. Your sales team spends the week calling numbers that were never going to visit.
We build every campaign around the outcome your business is paid on: a qualified buyer standing at the project. That means targeting by budget and location, landing pages that pre-qualify on configuration and price, instant lead routing to the right sales person, and feeding site-visit data back into Google and Meta so the algorithms learn what a real buyer looks like.
Each project gets its own plan — launch, sustenance and inventory push phases need different budgets, creative and channels.
What you get
- Project-wise campaigns — separate budgets, creatives and reporting for every project.
- Qualified enquiries — forms and call flows that filter on budget, configuration and timeline.
- Faster follow-up — leads pushed to your CRM or WhatsApp within seconds.
- Site-visit tracking — see which campaign produced visits and bookings, not just leads.
- RERA-aware creative — clear pricing, RERA numbers and disclaimers in every ad.
Problems we solve
The situations that usually bring real estate clients here
Few site visits
Plenty of leads, but very few turn up at the project.
No project-level view
Spend is pooled, so nobody knows which project or channel actually sells.
Slow follow-up
Enquiries wait hours for a call, and the buyer has already spoken to a competitor.
Services for real estate
What the engagement covers
Google Search & PMax
Capture buyers already searching for projects, locations and configurations.
Explore serviceMeta lead campaigns
Reach in-market buyers by geography, income signals and interest, with instant forms tuned for quality.
Explore serviceProject landing pages
Fast microsites with floor plans, pricing, amenities, location map and a single clear enquiry path.
Explore serviceLocal SEO
Google Business Profile and location pages for sales offices and project sites.
Explore serviceWhatsApp follow-up
Brochure, price sheet and site-visit booking delivered automatically on enquiry.
Explore serviceCRM & reporting
Lead, visit and booking data joined to spend in one dashboard per project.
Explore serviceOur process
How a real estate engagement runs
Six stages, run in order, with a clear owner and a defined output at each one.
Research
Project positioning, competitor pricing, buyer profile and catchment analysis.
Strategy
Channel mix, budget by phase (launch, sustenance, push) and lead quality rules.
Implementation
Landing pages, campaigns, CRM integration, call tracking and WhatsApp flows.
Optimisation
Weekly bid and audience tuning using site-visit and booking feedback.
Reporting
Cost per lead, cost per visit and cost per booking by project and channel.
Growth
Scale winning projects, add channels and plan the next launch from real data.
Channels & platforms
Where real estate buyers are found
We use the channels that reliably produce property buyers in India, connected to the CRM your sales team already works in.
Google Search
Performance Max
YouTube
Meta Lead Ads
Instagram Reels
99acres / MagicBricks
Housing.com
WhatsApp Business API
Google Business Profile
Salesforce / LeadSquared / Sell.Do
GA4
Looker Studio
What we report on
Numbers that matter to real estate
- Cost per qualified lead — after removing junk, duplicates and brokers.
- Lead-to-visit rate — by campaign, creative and project.
- Cost per site visit — the number we optimise budget against.
- Bookings and revenue — closed-loop from CRM back to the channel.
FAQs
Real Estate marketing questions, answered
It depends on project size, ticket value and location. A mid-size residential project usually needs enough monthly budget to generate several hundred qualified enquiries in the launch phase; we size it from your inventory and sales targets before you commit.
Usually because campaigns are optimised to the form submission rather than to a qualified conversation or site visit. Adding qualifying questions, verifying numbers and sending visit data back to Google and Meta changes who the platforms find.
Yes. Project RERA numbers, clear pricing language and required disclaimers are part of every ad and landing page we create.
Yes. We integrate with common real estate CRMs and with simple Google Sheets setups, so leads reach your sales team instantly and status updates flow back into reporting.
Yes. For brokerages we build location and category campaigns rather than project campaigns, with listings and enquiry routing by locality.
Planning a launch or pushing unsold inventory?
Share your project, location and target bookings — we will map the channels, budget and realistic cost per site visit.